People Also Ask

As you study Google’s search results page, you’ll come across the People Also Ask questions. This is commonly found embedded in the middle of organic results and is meant to help you uncover what other questions users search for on Google that are related to the topic. Therefore, it can be used a great guide for content ideas and enrichment.

What is “People Also Ask” Feature?

Google’s search engine results pages (SERPs) include a feature called “People Also Ask(PAA) that offers users supplementary questions connected to their initial search query, along with concise answers. Each question in the PAA section typically includes a featured snippet corresponding to that specific query.

When a user clicks on an answer within the PAA box, they are directed to a web page containing more detailed information. The format of these answers can vary, ranging from paragraphs and lists to tables, images, and occasionally videos.

The PAA feature seems to provide an endless list of questions. Clicking on a specific question expands the list, revealing even more related queries.

people also ask example in google search results cx

Interestingly, at the start of 2022, PAA boxes appeared for approximately 40-60% of Google queries. A notable drop in their appearance was observed in July 2022. However since then (as of June 2024), the People Also Ask questions have been visible in most search results pages.

More about “People also search for“:

The Significance of “People Also Ask”

The PAA feature is valuable because it assists users in discovering answers to questions closely related to their original search query. It serves as an excellent resource for users who are unsure of how to formulate their queries effectively.

Moreover, PAA helps users who are uncertain about what they are seeking. The additional questions provided in the PAA section can guide them in developing more accurate or relevant terms for their queries.

Another reason why PAA is important is that it enables website owners to gain additional clicks from SERPs. These extra clicks can occur if the website appears in the first few lines of the “People Also Ask” section.

Lastly, PAA serves as a valuable source of keyword and topic ideas when conducting SEO keyword research. These results can be used to generate additional topics for blog posts or as subsections within a comprehensive article.

Strategies for Ranking in “People Also Ask” Boxes

To rank in PAA boxes, the optimization techniques are similar to those used for ranking in featured snippets.

1. Provide a concise answer upfront

If your content provides a detailed answer to a specific question, the most effective way to rank in PAA boxes is to offer a brief answer at the beginning. This short answer should be 2-3 sentences long, allowing Google to use it in a featured snippet or a PAA box.

2. Prioritize lists over tables when possible

Although PAA boxes can include tables, Google sometimes struggles to display them correctly. This issue affects both PAA and featured snippet blocks. Therefore, it’s advisable to format your answer using numbered or unnumbered lists whenever possible.

    However, this only applies if the content is naturally suited to a list format. If it’s not, there’s no need to force the use of lists. Remember that answers can take various formats, so your content can still rank in PAA blocks even if it’s presented as a paragraph or image.

    3. Incorporate questions in subheadings

    Subheadings in your content help both users and search engines understand the main points of your topic. Using questions as subheadings sends a strong signal to Google that the corresponding section directly answers a specific question.

      If your goal is to rank in PAA, it may be worth sacrificing a more engaging or enticing subheader in favor of a question.

      4. Optimize images

      Images are frequently included in PAA blocks. Therefore, it’s crucial to use all available means to describe your images:

        • Use descriptive alt texts
        • Employ informative file names
        • Add captions to your images
        • Use surrounding text to describe images

        What is the Best Chrome Extension to Extract People Also Ask Questions?

        It’s a best practice to try to reduce the number of extensions that you install. Therefore, we recommend using the SEO Pilot extension. It not only provides a People Also Ask panel on the search engine results page with the ability to download them to CSV, it is the most comprehensive extension for:

        • On-Page SEO
        • Contact Info Extraction
        • And has a built-in AI Writer with an outline editor
        extension people also ask cx

        Where Can I Download a People Also Ask (PAA) Extension?

        To start extracting People Also Ask questions, download the FREE SEO Pilot extension at the link below:

        How Can I Use the People Also Ask (PAA) panel in SEO Pilot?

        1. Install the SEO Pilot extension.
        2. Perform a search in Google
        3. On the top right (sidebar), there will appear a People Also Ask (PAA) panel.
        4. Select any option (level 1 to level 5). Each level uncovers more results. For example, Level 5 means the extension will dig further down to the results to extract more PAA results. The People Also Ask panel allows you to extract PAA phrases from the search results. It can automatically scroll down to extract multiple pages worth of questions.
        5. Download to CSV for quick and easy use.

        NOTE: You can disable the PAA panel from the extension’s settings.

        Use the SEO Pilot extension to perform keyword analysis for SEO and to find questions to add to your content.

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